It’s only been a year since WeWork opened its first Twin Cities location, but the New York coworking company’s rapid evolution is on display at its second location, which just opened.
WeWork on Thursday unveiled its Uptown location, which will eventually consume four floors and 100,000 square feet in the new MoZaic East building that is situated in between Lagoon Avenue and the Midtown Greenway.
The Uptown location is more than twice the size of the first local WeWork in Capella Tower, but the main difference is that Uptown is geared more toward attracting larger office users.
In Capella Tower, there are only private offices, typically rented by smaller firms, with an abundance of two-, four- and 12-person shops.
In Uptown, WeWork has more than a dozen office suites that fit as many as 70 people. The office suites have a private conference room, a smaller office for an executive and cushy chairs and couches. Some have their own patios.
The office suites represent WeWork’s efforts to attract more enterprise clients, a term used to describe larger corporations that want to open satellite offices away from their corporate headquarters.
“Enterprise companies are now WeWork’s fastest growing member size,” said Megan Dodds, general manager for the company’s Midwest region. “Thirty percent of all Fortune 500 companies are now WeWork members.”
WeWork’s biggest enterprise client in the Twin Cities will be Syngenta, the Switzerland seed company that is moving roughly 200 employees from Minnetonka into the Uptown location. We Work is building out an entire floor in the building for the company.
Kris Lindahl Real Estate, which has 70 agents in Minnesota and western Wisconsin, has a 12-person membership in WeWork’s Uptown location, said Kris Lindahl, who was interviewing a prospective agent on Thursday morning in the lounge, while a Beagle walked around (this WeWork location is pet-friendly).
“The younger generation of business leaders want to be here, rather than a private office where you can’t talk to anyone,” Lindahl said. “People want to be a part of a community.”
WeWork now has more than 500 offices in 97 cities. Multiple sources have said the company is close to announcing a lease in the North Loop, but WeWork has not confirmed an exact location.
The company said it currently has 1,500 members in the Twin Cities.
Senior Reporter/Broadcaster, Minneapolis / St. Paul Business Journal
Article published originally via “coworking” – Google News https://www.bizjournals.com/twincities/news/2018/12/13/in-uptown-wework-shows-off-its-next-generation-of.html