DeskDog is the coworking brand of Scottish craft beer brewery and pub chain, BrewDog. By creating DeskDog, BrewDog is inviting people to cowork from some of its UK-based pubs while they enjoy a cold pint of beer. Scottish craft beer brewery and pub chain,
BrewDog, has added coworking to some of its UK-based pubs. Pubs usually have a lot of vacant space throughout the day – unlike coffee shops – which enables BrewDog to pitch very low rates for its hot-desking space. This poses the question, can pubs challenge coworking spaces? “Any brick-and-mortar business that is vacant for a period during the day could be utilised for flexible working, and the availability of vacant retail units could see coworking become a fixture of high streets across the UK.”.
Although some people see alcohol as a central part to doing business – think boozy lunches, events, and WeWork’s infamous free beer on-tap – others firmly believe that alcohol and business do not mix.