BrewDog Launches Coworking In Pubs



DeskDog is the coworking brand of Scottish craft beer brewery and pub chain, BrewDog. By creating DeskDog, BrewDog is inviting people to cowork from some of its UK-based pubs while they enjoy a cold pint of beer. Scottish craft beer brewery and pub chain,

BrewDog, has added coworking to some of its UK-based pubs. Pubs usually have a lot of vacant space throughout the day – unlike coffee shops – which enables BrewDog to pitch very low rates for its hot-desking space. This poses the question, can pubs challenge coworking spaces? “Any brick-and-mortar business that is vacant for a period during the day could be utilised for flexible working, and the availability of vacant retail units could see coworking become a fixture of high streets across the UK.”.

Although some people see alcohol as a central part to doing business – think boozy lunches, events, and WeWork’s infamous free beer on-tap – others firmly believe that alcohol and business do not mix.