Across the street from Mercedes-Benz Stadium, the under-construction Reverb by Hard Rock hotel stands 11 stories tall, the area’s most noticeable new construction since the stadium itself.
The 200-key hotel, being built by construction firm Batson-Cook, is slated to feature a rooftop bar with an expansive view of the city skyline, as well as coworking space, a coffee bar, and something called the “Roadie Room” packed with queen-size bunk beds and hangout space.
The Gensler-designed hotel is one piece of developer Bolton’s planned mixed-use venture Castleberry Park, which could one day include 129 luxury apartments spread across three buildings and a 375-space parking deck.
Jakob told Curbed Atlanta he doesn’t see the new hotel as a “Force of gentrification.”We’ve gotta create density,” he said.
“A Hard Rock hotel, Jakob added, is a welcome addition to the fast-evolving area.”Anytime we have a big brand like that, especially Hard Rock, it’s great for the city and the neighborhood, too,” he said.
Mercedes-Benz Stadium makes the under-construction hotel look minuscule.
The hotel, as seen from the corner of Mitchell Street and Ted Turner Drive, where the Norfolk-Southern Buildings are being renovated.