Equinox is teaming with co-working operator Industrious to offer furnished office space near the fitness company’s upscale gyms, the latest sign that the office, fitness and hospitality industries are starting to converge. The deal marks the latest effort to combine flexible office space with other services popular among professionals, such as gyms and lodgings, as many embrace more integration between their on- and off-the-clock lives. Runs a wellness venture and has added short-term rental apartments to some buildings where it offers workspaces, while Paris-based hotel operator Accor SA said last week that it would open office space at its European hotels through its co-working venture WOJO.
The Equinox-Industrious venture also shows how developers are increasingly blurring the lines between office, hotel and apartment buildings. Oxford Properties Group, aims to offer residents and workers a taste of everything: apartments, hotel rooms, a gym, a restaurant and six floors of office space, along with easy access to a high-end shopping mall next door.
Last week, RXR said it is joining with WeWork to provide 90,000 square feet of flexible office space in the tower. The offices will be on different floors than the gym and their entrances will be separate, but Equinox is investing in the workspace’s development and involved in its design. “One of the things that companies hear when they listen to their employees is a great engaging day at work can happen in a lot of different settings, not just on floor 41 of a traditional office tower,” Mr. Hodari said.